Sue Lawlor 5 things I love most about StrengthsFinder

Input, Positivity, Responsibility

My daughters Strengths are perhaps; Input, Positivity, Responsibility

It’s so inspiring to be able to share StrengthsFinders with a group of moms! We all answered one of these important questions:

A time when I was at my best was…..

        • The best thing about me is…..
        • What I enjoy doing the most is….
        • The best time in my life was…..
        • My most fulfilling experience was…..
        • People call upon me for…..
        • The best job or project I ever had was…..
        • The things I like best about myself are….

I am so refreshed by hearing women say positive things about themselves!  I heard mention of great organizational skills, ability to solve problems, determination and love of learning new things.  This is one of the things I love most about StrengthsFinder.   Actually, here are the 5 things I love most about StrengthsFinder:

  1. My new appreciation for the unique set of Strengths Themes we all have.
  2. The acknowledgement that a person’s basic personality is relatively stable from about age 3
  3. The new insights I have gained into my family and friends.
  4. The importance placed on setting yourself up to work within your Strengths Zone to be happier and more creative
  5. The teaching that Strengths are what happen when you take good care of your Strengths Themes and develop them.  You need to participate.

Click here to find out more about StrenghsFinder!

Sue Lawlor Ode to Yukon Cornelius

This is the perfect time of year to gain a little inspiration from one of the most beloved Christmas stories, “Rudolph the Red-Nosed Reindeer,”  More precisely from Yukon Cornelius.  He inspires to  work in your areas of strength so you can be at your personal best!

Lisa defined his wonderfulness perfectly while watching this movie with her kids, “Unlike the others who focused on weakness, Yukon Cornelius focused on his strengths. He stayed focused on exploring, prospecting and learning about the Abominable Snow Monster. By focusing on these strengths Cornelius not only survived in the harsh weather conditions of the North Pole, he thrived there.

Cornelius’ top 5 StrengthFinders themes are:

  • Adaptable
He lives in the moment!

He lives in the moment!


  • Command
He likes to take charge!

He likes to take charge!

  • Deliberative
He knows the world is an unpredictable place.

He knows the world is an unpredictable place.

  • Inclusiveness
He wants to include people. He took in Herbie and Rudolph without question.

He wants to include people. He took in Herbie and Rudolph without question.

  • Self-Assurance
He was confident in his abilities.

He was confident in his abilities.

Everyone in Christmas Town, like many of us, was hung up on fixing weaknesses and not on investing in a person’s (or reindeer’s) strengths. Even Santa shunned poor Rudolph for his red-nose instead of focusing on Rudolph’s strong flying skills. The elves kept trying to make poor Herbie build toys when clearly Herbie was much better suited for a life in dentistry. Clarice was ahead of her time – recognizing that Rudolph was gifted in illumination. As Rudolph complained about his nose being different, she responded with, “that is what makes it so grand.”

Luckily, those in Christmas Town caught on too! Once everyone started focusing on their strengths, things improved dramatically! I mean, if Rudolph never embraced his red nose, what would have happened on that foggy Christmas Eve?

PS: Lisa and I have both gifted the Strengths Finder 2.0 book to members of our family and would highly recommend it.  Of course, be sure to get a copy for yourself as well.

Lisa Ash Beginner’s Guide to LinkedIn: Sending Invitations

We all know LinkedIn is great for making new professional connections, right? I mean, that is the whole point of LinkedIn – to connect. So in our final installment of our series, I am going to walk you through how to make connections. You can also check out this informative article about LinkedIn invitations.

There are a few ways to find people to connect with on LinkedIn. The first way is to search them out specifically by typing their name in the search bar. The second way is to check out the “People You May Know” section (click on See More, if you want to view more suggested connections.) The third way to connect to new people is through your groups.

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When you type a name in the search bar, LinkedIn will show you all results of members with that name. You need to search the names until you find your intended connection.

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Once if you find the person you are looking for, click on their name which will bring you to their Profile page. Once there, you can click on the “Connect” icon.

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Once you click “Connect” you will be able to invite this person to connect. LinkedIn will ask you how you know the person. Select the correct answer. I also recommend adding a personal note when you send the invitation by modifying the text in the text box.

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Please refer to these articles to get some great ideas on what to include in your LinkedIn invitation:

Best LinkedIN invitation templates

LinkedIn message guidelines

 Back on the Home page, check out the “People You May Know” section. LinkedIn looks at your current connections and uses that information to suggest other people you may know. If you select “see more” you will find a long list of possible connections. It’s easy to invite these people to connect. You can either just select the connect button – but be warned, this action immediately sends an invitation without allowing you to personalize the message. The better option would be to select note icon (next to the Connect icon) – by doing so, you are then allowed to type a personal note before sending the invitation.

Be sure to use the icon that allows you to personalize your invitation request!

Be sure to use the icon that allows you to personalize your invitation request!


You can also use your groups to make new connections. To do so, go to a groups page (remember, select Interests from the home page, then select Groups, then select the group you want). On the groups page, you will see the members. Click on the members link (see below) to view the members of the group.

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The members of the group will appear (sorted by connection level). You can then click on the person you would like to connect with. This step will bring you to their profile page where you can then send a personal invitation.

When someone invites you to connect, you will receive an email asking you to accept or ignore.  You can also check open invitations under your messages (found in the top navigation).   Again, you will see your open invitations that you can either accept or ignore.

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Your assignment this week is to start making connections! Remember to search friends, parents of your kid’s friends, volunteer connections, and colleagues (including former colleagues) and use your groups (I’m sure you have joined some after the last assignment!). See if you can get 25-50 connections to start with. And be sure to always personalize your message!

Lisa Ash Beginner’s Guide to LinkedIn: The Power of Groups

I hope you have been able to spend some time last week finishing up your LinkedIn profile. I’m sure if you’ve been a stay-at-home mom, it probably took you a little time to get your information together! Don’t worry, the time you invest now will be worth it later as you launch your career comeback!

In this installment of our LinkedIn blog series, I’m going to explore LinkedIn groups. Groups are very important to people in job transition. Essentially groups are online virtual communities and there are approximately 1.5 million of them (as of summer 2013). Groups provide a place for people in the same industry or with similar interests to share knowledge and ideas, ask questions, build connections, and to establish themselves as experts.

It is critical to join groups that fall into categories you are interested in. Some key categories include:

  • Alumni groups – look for school groups (ex. University of Colorado)
  • Geographic – groups based on geographic location (ex. Twin Cities Human Resource Association)
  • Job Function – groups related to specific jobs such as sales group or project-management based group (ex. Project Manager Community)
  • Industry – groups based on specific industry such as healthcare or telecommunications. If you’re interested in finding a job in a specific industry, be sure to join industry specific groups (ex. Pharmaceutical and Healthcare Professionals Worldwide Network)
  • Miscellaneous – you can find groups based on your personal or professional interests such as sustainable farming or blogging (ex. Women in Blogging)
  • Jobs – there are groups focused on job transition or networking (ex. MN Job Hunters). These groups can be great for moms who want to return to work. They often provide useful tips, advice, job opportunities, and networking events.

Finding groups that combine your geographic location along with your target industry and position will likely be the best groups for you to join. You can belong to up to 50 groups, so be sure to select groups relevant to your career objectives!

Refer to this article to learn 5 Ways to Use LinkedIn Groups to Build Influential Connection

To get to Groups, click on the Interests tab from the home page, then select Groups from the drop down list:

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Once on the Groups tab, LinkedIn will display any groups you are part of. LinkedIn will also display groups you may like. You can also type keywords into the search bar to find groups you may like. Some groups are open to anyone and others you must request to join.  Here is step-by-step information on how to find and join a group.

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Once you are part of a group, you can click on it from your Groups page and begin interacting with group members. There are several ways to engage with a group by using the tabs on the Group page.

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Discussion: You may begin or respond to a group discussion here. You are allowed up to 4000 characters, so you have plenty of space to share your questions or opinions here. You can also add a comment to a current discussion by clicking the “comment” icon under an existing discussion.

Members: On the Members tab, you will be able to see the members of the group. They will be sorted by their connection to you. Level 1 connections will be listed first. You can get introduced to someone new by either finding someone who connects you or you can request to connect directly since you are both part of the same group (this is the huge perk of groups!). Typically, it is best to find someone to connect you or to send a message to the person first before asking to connect. I would also disclose your invitation request how you know each other (for example, Dear Melody, I see we are both part of the Forbes Woman group and I’ve enjoyed your discussions and comments. I was hoping we could connect.)

Promotions: This tab is a good place to post events and to share sales-orientated information. It can help you to drive traffic to a blog or website.

Jobs: The Jobs tab under Groups is different than the Jobs tab on main LinkedIn menu. Jobs posted here that include a company logo will also appear on main Jobs tab. Jobs discussions can be posted here for free and will expires in 2 weeks (vs. jobs posted on the main job board expire in 4 weeks). Also jobs posted here are not sortable.

More: From the More tab, you can go to “Your Settings” (from the drop down). From here you can confirm you have the correct contact email and you can control the inbound communications you receive from your groups. You probably don’t want to receive an email for each new discussion (your inbox will fill up quickly!). You can also select how often you want to received the Digest Email (this is an email that summarizes the groups communication). I typically select “weekly” unless it is a group I really enjoy and then I select daily. You can also select if you want to receive direct messages from group members.

From the More tab, select Your Settings to adjust options

From the More tab, select Your Settings to adjust options

Your assignment this week is to find and join at least 5 groups that relate to your job search or your interests! Remember to think about alumni groups, industry groups, or job function groups!  Have fun exploring all the great groups!  Our next blog will cover how to send and accept invitations!


Lisa Ash Beginner’s Guide to LinkedIn: Your summary, experience, education, and more

There are several subsections on the profile page including the Summary, Experience, Education, and Skill and Expertise, which are very important to complete as soon as possible.  Again, by having a complete profile, you help potential employers and recruiters to get to know you.    Click here see a 12 step checklist for optimizing your profile. 

You can change or move where subsection appears on profile.  Click here to see directions on how to makes these changes. I would recommend keeping the Summary section at the top, followed by Experience and Education.  You can also upload documents such as your resume, samples of your work, PowerPoint presentations, flyers for an event you organized, YouTube videos, etc.  If you change your mind, you can delete these documents as well.

Summary: The Summary section is an incredibly important part of your profile.  It is the area where you can really share with people who you are and what you have to offer.  In the Summary, you have a chance to dialog directly with your reader (and you have 2000 characters to work with, so don’t skimp!).  Remember, the Summary isn’t the place to regurgitate your resume – this is the place to be personal and creative.  Also, be sure to use key words (multiple times) in your Summary.  This practice will help recruiters find you when they search LinkedIn.

Here are a few good links to articles on writing a great LinkedIn Summary:

3 Stunningly Good LinkedIn Profile Summaries (Linked Insights)

How to Improve your LinkedIn Summary (Simply Hired)

How to Create a Good LinkedIn Summary  (Jaggers communication)

A LinkedIn Summary to Love (Steve Woodruff)

Skills and Expertise:   LinkedIn’s new interface (launched early this summer) doesn’t have a direct link to update your skills, so you can type in in your browser to get to the Skills section.  Here you can find the increase or decrease in growth in a particular skill.  LinkedIn will also display recommended groups depending on the skill listed.  Don’t worry about what industry LinkedIn lists with a skill (it often is the incorrect industry); it is more important to list the skills on your profile.   15 to 20 different Skills and Expertise is a good amount to list.  Skills with the most endorsements will go to top of your list.  Speaking of endorsements, you have no control over what you get endorsed for and you could be endorsed by strangers; therefore, don’t place a lot of value on endorsements – in fact, you don’t even need to show them if you don’t want to.  You can also hide endorsements for a particular skill.  Be aware, recruiters will look at your skills.

Go to to find this page

Go to to find this page

Once you’ve found the Skills page, enter in a skill (such as project management or marketing) and click search.  Once you do, you’ll come to a page that looks like this:

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Once here, you can continue to search skills by using the search box on the left navigation bar.  If you don’t already have the skill listed on your profile, a box will appear asking you to “add this skill.”  Once you do, the skill will show up in your Skills & Expertise section.

Experience:   This section is most like your resume.  You have 2000 characters to work with, and again, it is important to consider your value proposition when authoring this section.   Job descriptions are a great place to insert key words!  Be sure to focus on your accomplishments and go back at least 10 years.  You will also need to include dates of employment in this section.  If you’ve been a stay-at-home mom, you can include volunteer work here too.  However, make sure you explain it in business terms (Led group of 8 volunteer staffers to organize and execute annual school book fair.  Increased book sale revenue by 4% over previous year).

Click here to see how to add, change, or remove a position in the Experience section.

Education:  This section is pretty self-explanatory.  Again, it is a lot like listing education on your resume.  Be sure to include all the schools you attended (if a school has 2 different names, be sure to include both).  Unlike the Experience section, you do not have to include dates here.   If you’ve been a stay-at-home mom for a few years, but have taken a few classes at your local university or community college, be sure to list those classes here as well.  It shows employers you’ve been keeping your skills current!

Click here to see how to add or edit your education information.

Additional Info:  This is the place you can add information about your personal interests.  You can also add your email address here.  If you do list it here, everyone (not just your connections) will be able to see it; so again, you need to decide if you are comfortable with that information being public.  If you do decide to list it here, you can spell it out to avoid spam (example: lisaash at smartmomedu dot com.  You can also add your phone number here.  Again, you need to balance the desire to share information against your privacy concerns, but some recruiters like being able to get in touch with you quickly and easily.

You can add other sections to your profile depending on your personal preference.  Along the right column, LinkedIn will suggest recommended sections.  Select sections where you can showcase your skills and experience.

Select subsections that apply to your skills and experience.

Select subsections that apply to your skills and experience.

You have a big assignment this week!  Your job is to update these key areas in your profile, including your experience, education, skills & expertise, and of course your summary!  Remember to keep your business objective in mind and think value proposition!  This is your chance to get personal and sell yourself!

Lisa Ash Beginner’s Guide to LinkedIn: Customizing your public profile URL

The sixth installment of our LinkedIn series continues to explore the various elements of the profile page. Now that you have a great headline and have uploaded your picture, you can focus on the other elements of your profile.

The first thing to do is to customize your public profile URL. The main reason you want to customize your URL for LinkedIn is for search engine optimization. Click here to learn more about why to customize your LinkedIn URL.  Most people seem to recommend customizing your URL around your name. You can see my URL is If your name has already been taken you will need to select a different URL. Typically, it is recommended to still use your name, but add something after it such as your city, state, or numbers. Your custom URL must contain between 5 – 30 letters or numbers. Do not use spaces, symbols, or special characters.

It is also recommended to include your public profile URL on your resume and in your email address signature.

In order to change your URL, you need to select Profile at the top of your homepage and select Edit Profile.

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Click Edit next to the URL under your profile photo.

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In the “Your public profile URL” box in the bottom right, click “Customize your public profile URL”.

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Type the last part of your new custom URL in the text box and then select “Set Custom URL.”

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Your contact information (email, phone, address) is visible only to your 1st level connections. Personally, I think it is okay to include your email and cell phone, but I do not include my address. However, you need to decide what information you are comfortable sharing.

To update your contact information select “Edit Contact Info” next to your public URL.

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You also have the option to share your Twitter handle and/or your websites (including Facebook) with everyone on LinkedIn. To edit your information, you need to click on the pencil icon and add the appropriate information.

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Your assignment for this week is to customize your public profile URL.  This way when you plan to return to the paid workforce, employers will have an easier time finding you.  Also, edit your contact information.  Next week (finally), we’ll tackle the remaining elements of your profile – including the summary, education, experience, and more.

Sue Lawlor SmartMom Success Circles!

Announcing SmartMom Success Circles

SmartMomEDU announces the launch of SmartMom Success Circles.

Have you been out of the full-time work force and now are curious about returning? Do you wish you had a friendly focus group to help you meet the challenges of finding your niche or relaunching your career? Are you an momprenuer looking for feedback and a fresh perspective? If so, join other moms like you for a SmartMom Success Circle!

Meetings will be highly facilitated to ensure participants have equal time to share their personal career search challenges. Participants will each be able to introduce themselves, explain their current situation, and gain valuable feedback to help them determine next steps or potential solutions. The group will spend time brainstorming each attendees concern, so all attendees will leave with action steps and ideas.

Upcoming Northfield, MN Dates: Success Circles will resume after the holidays in January!

9:30am arrive and settle in with coffee, water and light refreshments

9:45am learning or featured guest

10:00am each participant will have a few minutes to talk about what they are working on/thinking about/challenged by and gain feedback from the group.

10:45am questions, clarifications, conclusion.

Call to register: 612-708-9168 or 507-301-9963

SmartMom Success Circle!

SmartMom Success Circle!



Lisa Ash Beginner’s Guide to LinkedIn: Adding a headline and photo

This week we are going to discuss your LinkedIn profile.  An updated profile is the most important aspect of your LinkedIn account. Your profile is similar to a resume. On your profile page you can include a headline, summary, past work experience, education, and more. Having an up-to-date profile will maximize LinkedIn’s impact on your job search.

The first thing people see on your profile is your headline and the headline is the focus of this week’s blog.  The headline is the most important part of your profile because it is the only customizable personal information people will see in discussions and listings. By default, LinkedIn populates your headline with your current job title and employer (if you have one). However, don’t leave it this way! You have 120 characters to make your headline informative, engaging, and brimming with key words. You want to sell yourself with your headline.

Here are some basic tips when creating your headline:

  •  Consider your value proposition: Who is my target audience? What problem do I solve? What value do I bring? Answer this in your headline.
  •  Only use the 1st person
  •  Add certificates after your name (MD, RN, CPA, etc).
  •  Add “pipes” (the |straight lines |that| separate phrases) by holding the shift key plus the backslash \
  •  Add adjectives – use words like successfully, effective, reliable, and so on.
  •  You can use the word “seeking” in your headline if you are not trying to conduct a secret job search – which is probably the case if you’re a stay-at-home mom

Before crafting your headline, read these great articles for more tips and ideas:

To update your headline and other basic information follow these steps.  From the LinkedIn home page, hover on the Profile tab, and select Edit Profile.

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Once here, the page looks like the image below. Notice next to your name, headline, and location you will see a little pencil icon. Click on the pencil to edit.

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Edit your name: If you are married and have a maiden or former name that you would like to use, select “Former name” from the dialog box and add your former name in the box. You can then select who the name will be visible to (connections, network, everyone). Personally, I included my maiden name as it is another way people will be able to find me.

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Edit your headline: Again, just click on the pencil next to the headline to edit. You have 120 characters to work with here. Be sure to click the save button when your done!

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Edit your location and industry: Click on the pencil next to location to edit. Select your country and add your zip code. LinkedIn gives you the option to broaden your location outside your specific city and I would suggest you select the broader area unless you are specifically looking for work only in your city. Use the dropdown box to select the industry that best fits your objectives. Don’t forget to save your changes!

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Upload a photo: Also important is to add a professional picture to your profile. The key word here is professional. LinkedIn is not the place for vacation pics or group photos. This article provides some tips on choosing a great LinkedIn photo.

To update your picture, click on the camera icon on the profile picture spot (mine has my photo, but if you don’t have a picture yet, it will just be a generic box). You can also go to the account settings tab to upload.

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Once you have clicked the camera icon, you will have the chance to upload a file and select who will be able to view the photo. Personally, I select everyone because I feel having a picture gives me the best exposure. However, you have to decide what is best for you. Here is an article debating the pros and cons of including or excluding a photo.  Be sure your photo meets LinkedIn’s size and format requirements.

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Your assignment this week is to create an engaging and magnetic headline and upload your picture!  Since these are both important elements of your profile that is all you need to do this week.  Next week we will show you how to customize your public profile URL and update your contact information!  Remember to make your headline creative, informative, and memorable!

Lisa Ash Beginner’s Guide to LinkedIn: Understanding the Home page

This week we are going to explore the LinkedIn Home page. The Home page is where you will land when you first login to LinkedIn. Below is a screen shot of what the Home page looks like.

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“Status update box” This box allows you to create content that you can send to your network (like a Tweet or Facebook post). You have 140 characters to work with unless you are attaching a URL link – then you have 120 characters to work with. This is good place to share articles or promote events you may be involved in.

If you’re trying to transition from being a stay-at-home mom back into the world of paid employment, you can use status box to aid your job search. How, you ask? Check online news sources and find good articles that relate to the industry you want to pursue. Copy the URL and add a short introduction in the status update box. Select who you want to share with – just your connections, everyone, or with Twitter – and then click the share button. Your updates will appear on both your activity feed and your profile (unless you changed this in your settings).

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It is good to build a reputation as a person who shares good information and makes meaningful contributions on LinkedIn. By contributing on LinkedIn, you build credibility with your connections, recruiters, and employers. It’s good to post at least weekly.

“LinkedIn Today” This is LinkedIn’s customizable news source. You can select to follow certain thought leaders or channels.

“People You May Know” LinkedIn identifies other members on LinkedIn that you might know to help you grow your network. The suggestions are based on commonalities between you and other members based on same companies, industry, and schools. You will still need to invite these people with a personalized message if you want to connect.

Activity Stream” If you scroll down the Home page a bit, you’ll see your activity stream. These are posts from your connections and from people or companies that you are following. The post are constantly updating –  just like on Facebook and Twitter. The most recent posts appear at the top.

You can hide posts from an individual (not from a company), by placing cursor over post and then select “Hide” if don’t want to see their posts. This option comes in handy if you have a connection who is posting a lot of low-value content.

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“Who’s Viewed Your Profile” This is a feature LinkedIn offers that allows you to see who has viewed your profile. You can only see if you selected “show me” under settings (we discussed this option in the first blog of the series). If you have a basic LinkedIn account you will be able to see the last 5 viewers. If you pay for a premium account you will be able to see everyone who has viewed your profile. The goal is to have a steady stream of viewers.

You'll see the "Who's Viewed Your Profile" on the Home page near the Activity Stream

You’ll see the “Who’s Viewed Your Profile” on the Home page near the Activity Stream

Your assignment for this week is to explore your LinkedIn Home page. You can customize your LinkedIn Today channels, share your first update, and see if anyone has viewed your profile yet. Next week we will begin the important process of setting up your LinkedIn Profile!


Lisa Ash Beginner’s Guide to LinkedIn: Controlling Communication

Okay, you’ve joined LinkedIn and have updated all your privacy controls. Good job! There are just a few more adjustments you need to make before we dive into setting up your LinkedIn profile.

You need to adjust how LinkedIn communicates with you. Like in any communication, there is high-value communication and low-value communication. In order to make LinkedIn work best for you, you’ll want to control how much and what type of communication you receive. To do this, you need to go back to the settings tab. Remember, to get there you need to hover your mouse over your picture (in the upper right corner) and then select “Privacy & Settings.”

Once on the settings tab, scroll down to the lower left quadrant of the screen and select Account (last time we clicked on Profile). We’re going to focus on two areas.


Be sure you are on the Account Tab of the Settings page to make these changes.

Be sure you are on the Account Tab of the Settings page to make these changes.

The first falls under the “settings” sub-category:

“Customize the updates you see on your home tab” This control deals with the updates you receive via inbound communication. You will find most of this inbound communication is irrelevant. The problem is if you get too much low-value content then you may miss the high-value content. I find the same thing happens to me in my email. I get a lot of junk emails which can cause me to lose track of the few valid emails I receive. To help control this problem of too many inbound updates via LinkedIn, you’ll need to click on the link “customize the updates you see on your home tab.” Once you do, you should see a dialog box that reads “The updates you see on your home page”


This is what you see when you are customizing your settings.

This is what you see when you are customizing your settings.

Here is what you should see and do on the Update Types box:

• New connections: This indicates who connected with whom (i.e. Lisa is now connected with Sue). You don’t need to know these details. Deselect this option.

• Job Opportunities: If you’re looking for a job you will want to keep this option selected.

• Updates Shared by Connections: These are updates just from your first level connections. Keep this selected.

• Updates Shared by Extended Network: Remember your extended network is your level 2 and 3 connections. You can keep this selected unless you have a huge network (that would just be too many updates). Assuming you’ve been out of the paid workforce, you probably don’t have that issue.

• Updates from Followed Companies: Followed companies are companies you select to learn more about (more on this later). You will want to keep this option selected.

• Trending news: These are news summaries/articles LinkedIn thinks you will be interested in. I would deselect this option.

• Group discussions and changes: Your groups are important! It’s a great way to build connections and learn about the industry you’re interested in. Keep this one selected.

• Questions and Answers: These updates are apparently not supported by LinkedIn anymore; therefore, I would deselect this one.

• Profile updates: Profile updates show when people make adjustments to their LinkedIn profile. These types of updates don’t provide high-value content. Deselect this option.

• Application updates: Again, these updates are no longer supported by LinkedIn, therefore, deselect this option.

Below all the update types is a box to asking “How Many updates do you want to keep?” The default is 25 and it is recommended you keep it at 25. By doing this, you will see more updates. Your updates are always scrolling (like on Facebook), so if you keep too few updates, you may miss important updates.

Be sure to save your changes when you’re done!

The other area you want to review is the “Email and Password” subcategory (back on the Account tab of the Settings page).

“Add/Change email Address” Most likely, you have multiple email addresses. Be sure to include ALL emails you have here. I mean any valid email even if you don’t check a lot! Someone may try to connect with you through an old email address, so you want to be sure they can find you (. Also, if you don’t have all your emails tied to your LinkedIn account you may accidently set up multiple LinkedIn accounts (which is bad).

Always use your personal (not employer) email as your primary email. If you use a work email and get laid off unexpectedly, you could lose access to your LinkedIn account. Also be sure to use a strong password. A strong password uses upper case, lower case, symbols, and numbers – be sure to use all!


Be sure to change your email settings and keep them current.

Be sure to change your email settings and keep them current.

Your assignment this week is to update your account settings. Again, this won’t take long, but will help you use LinkedIn more effectively.  Next week, we’ll explore LinkedIn’s “Home” tab!


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