A key step in setting up your LinkedIn account is to ensure you have the correct privacy settings. If you’re a mom returning to the work force, you likely don’t have to worry about a current employer seeing your activity, but privacy concerns are always present when you are online.
To get to the privacy settings on LinkedIn, follow these steps:
From the LinkedIn Home page, hover your mouse over your picture in the upper right hand corner of the screen (see below) then select “Privacy & Settings” from the dropdown list
The settings tab looks like this:
To get to your Privacy Controls, you must select the “Profile” tab near the lower left part of the screen. Under the Privacy Controls, you will see the following options:
“Turn on/off activity broadcasts” Activity broadcasts publicize what you do in your LinkedIn account (such as update your profile, follow people). It is recommended that you deselect (turn off) your activity broadcasts so you don’t spam your network while you are constructing your account. You can always turn it back on once you stabilize your account, however, if you’re already working and are looking for new job you may want to keep it off (as you don’t want to broadcast to your current work connections what you’re doing.)
“Select who can see your activity feed” Basically your activity feed is the same as your activity broadcasts. Updates will appear on your activity feed and the activity feed of your connections. Select “only you” and posts will only appear on your activity feed and not on anyone else’s feed. However, if you are currently out of the paid workforce and you’re trying to get back in, you may to change this selection to “your network” so your updates have more broadcast power. If you select “your connections” your updates will appear on the activity feeds of your 1st level connections only.
Again, what you select depends on your business objective. Consider what are you trying to accomplish with LinkedIn.
“Select what others see when you’ve viewed their profile” Select your name and headline which is recommended. If you select this option then you will also be able to see who viewed your page. If you select one of the other two options you will not be able to see who viewed your page (I’ll talk more about that in a later post). However, if you want to look up an old boyfriend then select totally anonymous!
“Select who can see your connections” Make this “your connections” because the whole point of being on LinkedIn is to network and build connections.
“Show/hide Viewers of this profile also viewed box” Deselect this option because typically this will display people similar to you who may be competing for the same jobs as you are. If a recruiter looks at your page and sees this box she may use it to find other candidates.
Your assignment for this week is to set all your privacy controls. It will only take a few minutes, but will make a big impact on how you use LinkedIn.
Here are some more links that you may find helpful as you establish your LinkedIn account.